Sunrise Marine Celebrates 15 Years as Top Dealer!


Destin Sunrise Marine, one of the largest boat dealerships in the Southeast, is celebrating their 15th year in business. Destin Sunrise Marine is the largest dealer, for 3 of their boat lines, in the entire USA.

Sunrise Marine, opened its’ first location in 1999. The original location was in the middle of a busy and growing Destin, FL on Highway 98, across from the Destin Harbor, across from the old Harry T’s location. Sunrise Marine was very successful which meant they needed more space. They moved to a waterfront lot, across from Captain D’s and Whataburger, on Highway 98 in Fort Walton Beach, FL.

Once again Sunrise Marine was growing and having success, then in 2004, Hurricane Ivan. Hurricane Ivan wiped out all of their docks and inventory, and left a lot of costly damage. Realizing it was going to take a monstrous investment to get the property back to par, the owner decided to try a new business model. Rather than pay high rent for a waterfront location with no expansion option, he decided to purchase a large piece of property just 1/2 mile west of Hurlburt Field on Highway 98, in Mary Esther, FL. The location was equal distance between 2 of the busiest boat ramps in Okaloosa and Santa Rosa counties.

The philosophy was simple. Carry the best boat lines and offer the best prices. The smaller the overhead and cost of business, the less markup needed on each boat. The new location was a huge success. Then, just a year or so later, the climate turned with the real estate market crash in 2007.

Seeing the collapse, the owner knew he needed to do some re-positioning in order to survive. Being a strong dealer, Sunrise Marine was able to buy out other failing dealerships inventories. This move created a large influx of brand new re-possessed boats, that could be offered at rock bottom prices. This move enabled Sunrise Marine to not only survive the market meltdown, but actually prosper.

8 years later, Sunrise Marine is one of the largest dealers in the entire USA. Sunrise Marine is the largest dealer for Cape Horn boats in the world. They are also the largest dealer of Chaparral and Robalo in the country.

There is a lot of longevity amongst the staff at Sunrise Marine. Some employees have been with the company since the beginning in 1999.

Destin Sunrise Marine is a highly awarded dealership with yearly CSI (Customer Service Index) scores over 90% and Top Ten Dealer honors. Sunrise Marine sells all types of boats for all budgets. Featured lines: Chaparral, Robalo, Carolina Skiff, Cape Horn, Bennington, World Cat, Glacier Bay, and Carolina Cat. They have 2 locations, one in Mary Esther, FL and the new second location just outside of Mobile, AL in Daphne. Destin Sunrise Marine sells over 400 boats a year out of their single location, with just 30 employees.

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dealershipstaff2010 mark new store Destin Sunrise Marine - Chaparral DSC_3848


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